Our international borders are closed and it’s anyone’s guess when they’ll reopen.
However, state restrictions are slowly easing and people are now able to explore beyond their own backyard.
Like many we dream and plan. And we look forward to when we can rediscover and fully support the tourism industry and our local economy again.
This weekend Tourism Australia is launching Live from Australia, which kicks off on Friday 15 May at 7.30pm with a special one hour broadcast on channel 10. Then, for the entire weekend, The Love Australia project will showcase travel experiences, to be broadcast and live streamed around Australia and the world.
Here’s a teaser of what’s in store.
“Think Chris Hemsworth inspired morning workouts in Byron Bay, croc encounters with the Outback wrangler Matt Wright and dance parties with The Wiggles. Take a break on Phillip Island … be captivated by an underwater world on the Great Barrier Reef, learn the best kept secrets of an Aussie bbq from chef Hayden Quinn and soak up the serenity of an Uluru sunset, all from the comfort of your couch …”
Don’t you just love the magic of virtual travel.
The campaign is all about bringing a little bit of the Aussie spirit into the lounge room and lives of people all around the country, and the world, while we’re still stuck at home.
Let me help by reigniting some travel lust. Maybe tempt you into a virtual love affair.
“Happiness comes in waves”
Who can resist a secluded beach, alluring in any season. As well as boasting the world’s largest coral reef, our massive coastline links 10,000 jewelled beaches. It’s easy to find your own space amid our sultry shores.
Do you fancy escaping off the grid, maybe exploring some remote beaches and tracks? While camping is still not allowed in some states, we can now enjoy day trips, treks and favourite places close to home.
Further afield, mountain ranges await, rugged peaks like the Grampians in Victoria that hold ancient stories, a timeline of earth mysteries and invigorating trails of discovery.
Every state has its gems. From the timeless wonder of the Flinders Ranges and ancient Arkaroola to the majestic coastline of the west and the tip of Cape York.
In between, the Red Centre holds its own secrets amongst the dramatic red and blue expanse of the outback.
Photographers will fall in love with the sublime light, like colours from an artists easel.
At Mungo National Park, along the Great Ocean Road and amidst national parks that are slowly re-opening, there are whispers of the past and hopes for the future.
In forests and bushland live unique wildlife. And now, more than ever, we need to protect and help preserve their habitats.
While humans have stayed away, there’s little doubt the wildlife have continued to play.
Nature has definitely kept moving.
And iconic vistas are still here, standing as though a test to time.
Of course there’s more to Australia then epic landscapes and wide open spaces.
Big cities with vibrant personalities and bright lights are slowly coming to life again. A buzzing coffee culture has never really died and a sumptuous food and wine scene is waiting to welcome adventurous foodies again.
Yes, we’re a land of abundance. In fact, there’s a lot more here than meets the eye.
Here’s a few lesser known titbits about this vast land.
Melbourne’s tramway system is one of the largest in the world with over 500 trams rocketing over 250kms of track. It also has the highest number of cafes and restaurants per number of people than any other city in the world.
Uluru, also known as Ayers Rock, is one of the oldest rocks on Earth. This stunning sandstone formation with a width of 8kms at its largest point, evokes a magical aura as its colours change during the day.
Did you know that over 2.5km of Uluru is underground? Amazingly, around 2.5kms of the rock is connected to the Olgas, where the rock emerges again 16 miles away.
Our island state Tasmania has the cleanest air in the world. Take a deep breath and relax, it’s easy here as you explore the island’s many beautiful places, including Cradle Mountain and Freycinet National Park.
For wine lovers there are over 60 wine regions across Australia, with wine produced in every state. Cheers to a great red and a gourmet cheese platter.
Fancy a long drive? The Nullarbor Plain is home to the longest straight road in the world at 146kms along. Just point and drive.
In Queensland, Fraser Island is the largest sand island in the world. Drive (4WD only) along 75 Mile Beach, the sand highway that runs the length of the island. Venture inland to rainforests, rivers and pristine lakes.
Big, beautiful, bold Australia. There’s nowhere like it on earth.
Then there’s the people.
Laid back, loyal, cheeky, tough, funny, irreverent and resilient. Always barracking for the underdog and we don’t tolerate a lot of BS, though we’re always ready to lend a helping hand.
We’re diverse. One in four of Australia’s 22 million people were born overseas. To borrow the phrase from our unofficial national anthem “we are one but we are many, and from all the lands on earth we come.”
Yep that’s us. Multicultural and a friendly bunch, albeit a bit whacky. To give you an idea, there’s a strange obsession to drive around the country and photograph big things. Big bananas, giant mangoes, big pineapples and massive prawns, a giant koala and merino, a big bogan and the big golden guitar at Tamworth, just to name a few.
Is it any wonder one of our most loved movies follows a group of drag queens on a musical road trip across the Aussie outback.
It makes me want to hit the road with the music cranked right up.
Australia might still be closed for business but there’s a lot of love here. Keep us in your mind, we’re not going anywhere.
As quiet as it is right now, while we’ve been resting the world has never looked more beautiful. Let’s look after it as we move forward and into a new future.
Tune into the broadcast (see the link below) and settle in for a weekend of Aussie experiences and travel, all without leaving the comfort of your lounge room.
Stay well and enjoy the journey, wherever in the world you are.
With love from Australia
Click on the image below for details on the livestream.